German Printing Ink Ordinance (GIO): how it impacts your packaging line — and how to stay in control
The German Printing Ink Ordinance (GIO) is often presented as a regulatory update. But if you are responsible for production, quality, or packaging, its impact goes much further.This is not just about compliance — it directly affects how your production line operates on a daily basis. Why GIO matters for your role If your products are sold in […]
QR vs DataMatrix: key differences for packaging, traceability and industrial coding
QR vs DataMatrix is one of the most common questions in industrial coding and packaging today. Choosing between these two 2D codes is not just a technical detail — it directly affects traceability, compliance and production efficiency. canAs companies move towards 2D codes in packaging and prepare for initiatives such as GS1 Sunrise 2027, they need to understand not […]
PPWR packaging regulation: what it means for labelling, compliance and traceability
The PPWR packaging regulation EU is redefining how companies design, identify and manage packaging across the European market. For manufacturers and brand owners, this is not just another regulatory update. Instead, it represents a structural change in how teams approach packaging within production, logistics and compliance processes. Packaging no longer serves only for protection or presentation. In […]
QR codes on packaging: traceability, product information and connected packaging
QR codes on packaging are becoming an essential tool for companies looking to improve product traceability, provide digital product information and support connected packaging strategies. By adding a QR code to packaging, companies can connect physical products with digital information, databases and online platforms through a simple scan. Today, packaging is no longer just a […]
PPWR: Why Recyclability by Design is Vital for Beverages
The Packaging & Packaging Waste Regulation (PPWR) establishes recyclability as a market access condition for beverage packaging in the EU. From 2030, only packaging classified within recyclability grades A, B or C will be allowed, moving sustainability from a voluntary commitment to a regulatory requirement. For beverage brands, this means that packaging decisions must be evaluated from a design-for-recycling perspective, considering not only […]
UV laser coding on flexible film with iLumiFlex
UV LASER CODING ON FILM: THE REAL ALTERNATIVE TO TTO UV laser coding on flexible film has become the real alternative to TTO for packaging applications that require sharp, permanent codes. Production lines working with plastic film often rely on TTO technologies that require ribbons and cause frequent downtime, increasing costs and affecting coding stability. […]
PPWR & Biodegradable Packaging: Why Laser Marking is the Solution
As the EU introduces the new Packaging and Packaging Waste Regulation (PPWR), the packaging industry faces an urgent challenge: reduce waste, improve recyclability, and ensure transparent traceability. One of the biggest barriers to achieving these goals lies in the way packaging is labeled and coded. Traditional methods such as ink printing and adhesive labels often contain chemical components […]
EU PPWR compliance: How Macsa id helps food brands win
The new EU PPWR compliance framework is transforming how food brands design, label, and manage their packaging. Approved by the European Parliament in January 2025, the Packaging and Packaging Waste Regulation (PPWR) sets binding requirements to reduce packaging waste, increase recyclability, and promote reusable packaging systems. For the food industry, the PPWR represents both a compliance challenge and a strategic […]
How UV laser marking is transforming cosmetics packaging worldwide
In the beauty industry, packaging is more than a container—it’s a statement of brand quality. From premium finishes to the smallest printed code, packaging influences consumer trust and brand reputation. Modern cosmetics packaging must therefore look flawless, support digital traceability, and protect against counterfeiting. This is why UV laser marking cosmetics packaging is increasingly recognized as the gold standard. […]