Why manufacturers are switching to laser coding for traceability, efficiency and sustainability

Laser coding system marking a DataMatrix code on packaging for product traceability

Manufacturers today face growing pressure to improve traceability, increase efficiency and reduce operating costs. As a result, laser coding is becoming the preferred choice for companies looking to improve product identification while reducing maintenance requirements and consumable costs. As a result, more companies are adopting laser coding as a reliable and future-ready solution. Why traceability is driving laser coding […]

Direct laser marking on PET trays for sustainable packaging

Direct laser marking solution for PET trays in food packaging

Direct laser marking on PET trays is becoming an important solution for food manufacturers looking to improve recyclability, reduce packaging waste and maintain reliable product traceability. As the food industry moves towards more sustainable packaging and mono-material packaging structures, manufacturers are increasingly exploring label-free PET packaging solutions capable of supporting QR codes, batch codes and […]

Exporting to Russia? What Chestny Znak means for you production line

Chestny Znack regulation

Selling products in Russia today involves more than logistics or distribution. With the implementation of Chestny Znak, manufacturers must now comply with strict traceability requirements based on DataMatrix codes. This system has been introduced to control product circulation and prevent illegal trade, and it applies to both local and imported goods. Why DataMatrix coding is now […]

QR vs DataMatrix: key differences for packaging, traceability and industrial coding

QR code on packaging for consumer interaction and smart packaging

QR vs DataMatrix is one of the most common questions in industrial coding and packaging today. Choosing between these two 2D codes is not just a technical detail — it directly affects traceability, compliance and production efficiency. canAs companies move towards 2D codes in packaging and prepare for initiatives such as GS1 Sunrise 2027, they need to understand not […]

PPWR packaging regulation: what it means for labelling, compliance and traceability

PPWR

The PPWR packaging regulation EU is redefining how companies design, identify and manage packaging across the European market. For manufacturers and brand owners, this is not just another regulatory update. Instead, it represents a structural change in how teams approach packaging within production, logistics and compliance processes. Packaging no longer serves only for protection or presentation. In […]

QR codes on packaging: traceability, product information and connected packaging

QR codes on packaging are becoming an essential tool for companies looking to improve product traceability, provide digital product information and support connected packaging strategies. By adding a QR code to packaging, companies can connect physical products with digital information, databases and online platforms through a simple scan. Today, packaging is no longer just a […]

PPWR: Why Recyclability by Design is Vital for Beverages

direct laser labelling on PET bottles without labels

The Packaging & Packaging Waste Regulation (PPWR) establishes recyclability as a market access condition for beverage packaging in the EU. From 2030, only packaging classified within recyclability grades A, B or C will be allowed, moving sustainability from a voluntary commitment to a regulatory requirement. For beverage brands, this means that packaging decisions must be evaluated from a design-for-recycling perspective, considering not only […]