The new EU PPWR compliance framework is transforming how food brands design, label, and manage their packaging. Approved by the European Parliament in January 2025, the Packaging and Packaging Waste Regulation (PPWR) sets binding requirements to reduce packaging waste, increase recyclability, and promote reusable packaging systems.
For the food industry, the PPWR represents both a compliance challenge and a strategic opportunity to embrace more sustainable and efficient packaging solutions.
What is the PPWR?
The PPWR is a legislative framework that sets binding targets and requirements for packaging in the EU. Its main objectives include:
- Reducing packaging waste through design minimisation and elimination of unnecessary components.
- Increasing recyclability with clear design standards and environmental labelling.
- Mandating recycled content for certain packaging materials.
- Promoting reusable packaging systems in both B2B and B2C contexts.
- Restricting harmful substances such as PFAS in packaging.
- Enhancing traceability through standardised coding systems, including GS1-compliant QR codes.
Impact on the food industry
Food producers will need to adapt packaging lines and materials to meet:
- Clear and permanent labelling for recyclability and disposal instructions.
- Material efficiency by reducing excess packaging.
- Durable codes for products in reusable or returnable systems.
- Digital traceability integrated into supply chains.
Failure to comply may lead to market restrictions, fines, or product recalls — making early adaptation essential.
How Macsa id helps you stay compliant
At Macsa id, we provide advanced laser marking and coding solutions designed to meet and exceed PPWR requirements:
- Laser coding with no consumables – cutting operating costs and eliminating waste from inks, ribbons, or labels.
- Direct-on-product marking – such as natural branding on fresh produce, reducing or eliminating packaging entirely.
- GS1-compliant QR and 2D codes – enabling harmonised recyclability labelling and full supply chain traceability.
- Durable, high-contrast codes for reusable packaging – resistant to washing, abrasion, and multiple handling cycles.
- Integration with vision systems – verifying code quality, position, and legibility in real time for legal compliance.
Sustainability and compliance in one solution
By implementing Macsa id’s laser technology, companies not only ensure compliance with the PPWR but also:
- Reduce carbon footprint by eliminating consumables.
- Increase operational efficiency with maintenance-light equipment.
- Strengthen brand reputation through visible commitment to sustainability.
Stay ahead of the PPWR
The PPWR is more than a regulatory hurdle — it’s a chance to lead the shift towards circular, responsible packaging in the food sector.
Macsa id offers proven, scalable solutions to help businesses meet the regulation’s demands while achieving their environmental goals.
Contact us to discover how our technology can future-proof your packaging operations.