Sustainable secondary packaging is no longer an option – it is a necessity. With BlueBox, Macsa id introduces a patented solution for laser coding on cardboard boxes, eliminating the need for labels, inks, and adhesives. This innovation allows brands to mark packaging directly with crisp, permanent, and GS1-compliant codes while maintaining full recyclability.
BlueBox uses advanced laser technology that combines carbonization and photobleaching. By adjusting laser parameters, it can darken light areas and lighten dark surfaces, ensuring high-contrast, permanent codes on a wide range of cardboard substrates – even recycled and irregular ones.
No consumables: zero inks, adhesives, or pretreatments.
Permanent and legible: GS1-compliant codes for global traceability.
Eco-friendly: enables 100% recyclable packaging in line with the EU Green Deal 2030.
Operational savings: reduces downtime and waste, cutting costs across the supply chain.
Traditional label-based systems increase waste and complicate recycling. With BlueBox, brands can reduce packaging waste by up to 35%, simplify logistics, and demonstrate clear commitment to sustainability.
BlueBox transforms secondary packaging from a simple transport container into an intelligent, eco-friendly part of the supply chain.
For companies in food, beverage, personal care, and pharmaceuticals, this technology ensures packaging is compliant, sustainable, and cost-effective.
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