ClearPix – Labelless beverage laser ID

ClearPix is Macsa id’s direct laser coding solution for compatible PET bottles. It creates permanent, high-contrast marks directly on the bottle surface, removing labels, inks and adhesives from the coding process.

For beverage manufacturers looking to simplify packaging, maintain reliable traceability and move towards a more circular bottle design, ClearPix provides a clean alternative to conventional bottle identification methods.

Direct laser coding without labels, inks or adhesives

Conventional bottle identification can add labels, adhesive materials, printing processes and consumables to a packaging line. ClearPix applies the required information directly onto the PET bottle, helping reduce extra materials while keeping critical product and traceability data permanently visible.

The result is a label-free coding process designed for modern beverage production environments.

Permanent identification directly on the bottle

ClearPix creates high-resolution, abrasion-resistant marks that remain legible throughout filling, handling, distribution and use. It can be used to apply:

• Brand logos and graphics.
• Text and product references.
• Batch, lot and shift codes.
• Production and best-before dates.
• Serialisation data.
• Barcodes and GS1-ready traceability information.
• Other variable data required by the production process.

The final code format, size and contrast are assessed according to the bottle material, surface finish, coding area and line conditions.

A cleaner approach to PET bottle packaging

ClearPix helps beverage brands reduce the components associated with bottle identification. By removing labels, inks and adhesives from the coding step, it supports simpler packaging structures and a more efficient approach to PET bottle design.

This can help brands:

• Reduce packaging materials and consumable waste
• Simplify bottle identification processes
• Avoid label stock, adhesive handling and related downtime
• Improve the appearance of label-free or minimalist bottle concepts
• Support packaging strategies focused on recyclability and circularity

Recyclability must always be assessed at complete-pack level, including the bottle, cap, closure, colourants and any additional components.

Built for automated beverage production

ClearPix is designed for beverage applications that require permanent, readable codes without compromising production efficiency. It is suitable for still water, carbonated drinks and other compatible PET bottle formats.

Each solution is configured around the real production environment, including:

• Bottle geometry and marking area.
• PET material and surface characteristics.
• Required code content and contrast.
• Production-line speed.
• Product handling and orientation.
• Available installation space.
• Traceability and data-management requirements.

Before a solution is specified, Macsa id evaluates the actual bottle and required mark to confirm readability, appearance and integration conditions.

Reliable traceability for beverage brands

A bottle code must do more than remain visible. It must support the traceability process behind it.

ClearPix enables permanent identification directly on PET bottles, helping beverage manufacturers apply variable production data and GS1-ready codes at the point of manufacture. This supports more consistent product identification across the supply chain and helps brands prepare for evolving packaging and data requirements, including Digital Product Passport initiatives.

Label-free bottle coding with long-term visibility

Humidity, temperature changes, cold-chain handling and everyday bottle use can affect conventional printed or applied identification. ClearPix creates a permanent mark directly on the bottle, without adding a separate label or ink layer.

This makes it a strong option for beverage brands that need a clean, durable and consistent identification solution for PET packaging.