LASERTEX RETAIL

Lasertex Retail is a laser garment customisation machine for brands and retailers that want to create high-definition, on-demand designs directly at the point of sale. Its compact, plug-and-play format and integrated fume extraction make it suitable for stores, shop-in-shops, pop-ups and live events.

Bring on-demand customisation to the point of sale

Use Lasertex Retail to transform selected garments and accessories into distinctive products while the customer is present. Apply names, initials, logos, artwork and campaign designs without relying on pre-customised stock.

This creates a more personal retail experience and helps teams launch limited editions, brand activations and bespoke products without changing the main production workflow.

Precise laser effects for garments and accessories

A fine laser spot enables detailed designs and consistent effects across the selected working area. The final result depends on the garment, colour, fabric construction, finish and artwork, so Macsa id assesses each application before defining the processing parameters.

Applications include

• Personalised names, initials, logos and icons.
• High-definition graphics, patterns and illustrations.
• Decorative finishes and campaign designs.
• Bespoke designs for tops, bottoms, outerwear and selected accessories.

Materials and products to validate

Lasertex Retail can be assessed for applications on denim, leather and selected textiles, as well as accessories such as caps or footwear. Not every material reacts in the same way to laser processing.

Testing the real garment or accessory helps validate the visual effect, processing time and repeatability before launching the service in store.

Designed for stores, pop-ups and events

Retail personalisation requires a solution that fits the available space, supports the desired customer journey and delivers repeatable results. Lasertex Retail combines a compact configuration with integrated fume extraction to support on-demand customisation projects in physical retail environments.

Macsa id reviews the garment, artwork, retail format, operator workflow and production requirements to define the most suitable implementation.

Turn every garment into a unique retail product

From a single personalised purchase to a branded activation, Lasertex Retail helps create a memorable customisation experience at the point of sale.

Share your garments, designs and retail concept with our team to evaluate the application and plan your laser customisation project.