On 8th December 2023 new wine sector labelling regulations come into force. Is your winery ready?

22 Aug, 2023

At the end of this year, new European Union regulations will mean that wine and cava produced and labelled anywhere in the world and sold in the European Union after 8th December will have to display energy and nutritional values, allergens and a list of ingredients in a prominent place on the label. The use of URL addresses or QR codes are allowed for ingredients and nutritional values.


  1. The new regulations
  2. Electronic labels
  3. The Macsa id solution
  4. Why are the regulations changing?


1. The new regulations

From the beginning of next December, it will be compulsory for all wines and aromatised wines with more than 1% alcohol to display the energy values per 100 ml and the substances that may cause allergies and intolerances in a prominent place on the label in an easily legible manner (minimum size 1.2 mm).

In addition, the list of ingredients that make up the product, as well as its nutritional  declaration must be stated, allowing the use of a digital label via a QR code for this  purpose (for the first time in the food sector). This must be in the same visual field as the  other compulsory items that have to be mentioned.  

These new regulations, which will also affect online sales websites, is reflected in  Regulation (EU) 2021/2117 of the European Parliament and of the Council, which makes  it compulsory to provide all the product data defined in the food information  regulation (EU) 1169/201.



regulacion vinos portada 1

QR Code on wine bottle


2. Electronic labels

As mentioned above, the nutritional information and ingredients can be provided either  physically on the label in a more “traditional” way, or by means of a QR code or a URL  address that directs the consumer to a website with this information. But be careful, this  website (which will act as an electronic label) cannot include any commercial message  or content that incites to purchase, so it must be solely informative, neutral and free  from commercial messaging


Example of a URL accessed via a QR on a label


In addition, the website must not contain any tracking software (the famous cookies)  and therefore cannot store data on the customers who visit it. Both points invalidate the  use of producer websites as a receptacle for these ‘e-labels’. A further requirement is that  the electronic labels must be in every language used in the EU markets where the  products are sold.

For all these reasons, the optimal solution is the use of dynamic QR codes (which  allow changes to be made to the e-label, even if the code is already printed on the label)  and unique QR codes (a different QR code for each product). This solution also allows for automatic translation into the language of the buyer depending on where the user scans.


3. Macsa id’s solution for marking, coding and traceability

Wine and cava labelling takes place in one of the most demanding production  environments in existence, as well as in large wineries that do not label by hand. It is  necessary to code the product packaging and incorporate barcodes, QR codes and  other mandatory information on high speed lines, on a wide range of different materials  (paper, cardboard, glass, sleeve, cork, wood, tetra packs…).



Macsa id coding using barcodes 


Macsa id is a leader in laser-based solutions for applying these codes cleanly, securely,  with high readability and low maintenance costs. 

If preferred, wineries can also opt for labelling solutions or inkjet marking from Macsa  id. These are very versatile systems that offer the possibility of marking on surfaces such  as paper, cardboard, glass, glass, PET or plastic, among others. It allows personalised  labelling for wine bottles, and application to glass and PET bottles, among other materials,  achieving complete traceability of the wine. 



Macsa id laser marking on glass 


In addition, the use of Macsa id’s Integra Optima software will allow wineries to centralise  the entire coding and marking process at a single point, drastically reducing the number of  interventions, and as a result, the possibility of human intervention errors. 

If you would like more information on how to adapt your winery to the new regulations, we  would like to offer you a free consultation with a marking, coding and traceability technician who is a specialist in the wine market.  


4. Why are the regulations changing?


Changing consumer trends increasingly point to a growing demand for information about the producer, production methods, origins and ingredients. This is why the new EU  regulation aims to guarantee food safety and to create more trust with the end consumer  by providing a transparent list of product ingredients, energy values, information on  allergies and intolerances, as well as nutritional content tables.  

The idea is that all of this will not only build more trust in the end consumer but also  enhance the image of the entire European wine sector


At Macsa id we will be happy to find the marking, coding and traceability solution that best suits your needs.